Foton Makes All Efforts on "Famous Brand Project"
2013-04-28 Source：www.chinabuses.org
Summarize：A few years ago, China surpassed US to be No.1 in production and sales of vehicles, which didn't seem to mean too much. Executives of domestic auto companies, industry experts, or frontline workers, even journalists share the same dream of making China the powerful auto country.
www.chinabuses.org: A few years ago, China surpassed US to be No.1 in production and sales of vehicles, which didn't mean too much. Executives of domestic auto companies, industry experts, or frontline workers, even journalists share the same dream of making China the powerful auto country.
As the bellwether of commercial vehicle industry, Foton takes the lead in conducting "Famous Brand Project", aiming at building the brand of China auto.
Spokesman of Foton Zhao Jingguang said "Foton is going to make its product brands into Chinese famous brands in 2015 and world's famous brands in 2020. Besides, all the business divisions will make excellent business operation centers, offering top products and service to global customers."
"Famous brand project we are talking about is multi value chain covering service and brands, based on famous brand products." said General Manger of Foton Wang Jinyu.
There are a few steps Foton takes to make the project: first, independent innovation and international cooperation, including establishing joint venture with Daimler and Cummins, etc.; second, improving customer service. Besides, Foton sponsors several major games to enhance brand image and value.
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